Celonis cuts translation turnaround time 70% and halves time-to-market with AI-powered localization for its global training platform
Process mining software leader Celonis deployed Transifex's AI-powered localization hub for its Celonis Academy training platform, reducing translation cycles from ten days to two days and achieving 5x more monthly course completions across five languages.
Background
Celonis Academy's international learner base required content in multiple languages to maximize engagement and product adoption. Traditional translation relied on external agencies, creating delays of up to ten days per translation cycle and inconsistencies in technical terminology. More content was ready to publish than the workflow could support, limiting the Academy's reach and the speed at which partners and clients could become certified.
What Was Implemented
- Deployed Transifex's AI-powered centralized localization hub for Celonis Academy's LMS
- Translated training materials, exams, and guides in 5 languages using AI and machine translation with brand-specific Glossaries and Translation Memory autofill
- Integrated Transifex with Celonis's existing tech stack via robust connectors
- Moved all localization in-house, eliminating external agency dependency
- Enabled real-time translation updates and automated content detection for new or updated materials
Results
Translation turnaround time fell by 70% (from ~10-day cycles to ~2-day sprints). Time-to-market across languages improved 2x . Monthly course completions increased 5x , driven by improved content accessibility in learners' native languages. Celonis achieved complete in-house control over localization across 5 languages.
Lessons
- AI-powered localization with domain-specific glossaries and translation memory is particularly effective for technical content, where consistent terminology is as important as linguistic accuracy
- Moving localization in-house (with the right platform) eliminates the turnaround delays inherent in external agency workflows and gives teams direct control over release timing
- Training platform localization has a measurable downstream impact on product adoption: if learners cannot access certifications in their language, they do not complete them—and uncertified partners generate less business impact
- The translation speed improvement is most valuable for content that changes frequently; Celonis Academy updates course material regularly, making the 2-day sprint cycle critical