Meta AI announced its Muse Image tool, enabling brands to create AI-generated room visualizations for e-commerce (Retail Dive - Technology). When shoppers upload images of their spaces, the tool integrates products from company catalogs into the photos, allowing users to compare options, refine aesthetics, and purchase items directly through brand websites (Retail Dive - Technology).
For commerce practitioners, the feature represents a shift in how product discovery happens. Meta draws from product data already used in advertising, meaning Retail Dive - Technology (Retail Dive - Technology). The company is rolling out new image variants for advertisers and agencies in the coming weeks (Retail Dive - Technology).
Meta's push reflects broader industry momentum. Amazon integrated an AI image generator in its Shopping app, and Stitch Fix introduced AI-generated outfit recommendations (Retail Dive - Technology). Meanwhile, over half of 250 retail executives surveyed by KPMG plan to spend $50 million or more annually on digital technology, with 42% planning to increase generative AI investment by 10% or more in the next 12 months (Retail Dive - Technology).