Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms such as ChatGPT, Google Gemini and Microsoft Copilot (Modern Retail). The features, announced Wednesday as part of Shopify's latest Editions product showcase, give merchants a new dashboard inside Shopify's admin panel where they can track sales, orders and conversions generated through AI shopping channels (Modern Retail).
Merchants can also see what kinds of questions shoppers are asking AI tools and identify gaps in their product information that may be preventing products from appearing in AI-generated recommendations (Modern Retail). This reflects Shopify's broader bet that more consumers will use chatbots to find and purchase products, making AI shopping attribution and optimization a critical operational capability for e-commerce merchants.