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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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Showing 6 of 6 articles

INDUSTRYHealth and Personal Care RetailersINDUSTRYRetail / DTC

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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Wearable AI devices gain mainstream retail traction and salesAI-generated

Ray-Ban Meta glasses rank among fastest sellers at National Vision

Retail / DTC › Electronics and Appliance Retailers

Ray-Ban Meta AI glasses are among the fastest-selling frames at National Vision's 1,270 stores, with the retailer scaling from a pilot to over 100 locations. The trend signals smart glasses are moving mainstream beyond early adopters, creating a new premium-lens-buying customer segment for optical retailers.

Jul 9, 2026View full article →
AI-Powered Order and Customer Service AutomationAI-generated

OLLY builds agentic commerce foundation with Claude and practical SEO

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Jennifer Peters, Director of DTC and MarTech at OLLY (a Unilever supplement brand), shared her playbook for agentic commerce optimization on the Retailgentic podcast, focusing on catalog feeds, FAQ restructuring, and clean data architecture rather than AI hype. For commerce practitioners, her approach demonstrates that agentic readiness starts with fundamentals—schema cleanup, DAM integration, and treating the website as the authoritative source agents query first.

Jul 1, 2026View full article →
AI reshapes omnichannel retail strategy and customer experienceAI-generated

Ulta, Stitch Fix, Tapestry reshape omnichannel with AI agents and loyalty

Retail / DTC › Clothing and Clothing Accessories Retailers

Retail executives at CommerceNext discussed how AI agents and agentic platforms are reshaping omnichannel strategy, with Ulta reporting 95% of sales flowing through its loyalty program and Tapestry training AI bots on store associate conversations. For commerce teams, the shift means balancing AI-driven discovery with emotional connection and brand consistency across every customer touchpoint.

Jun 26, 2026View full article →
AI-driven growth strategies fuel ecommerce earnings and sales expansionAI-generated

Macy's, Signet, Ulta report earnings with AI shopping tools

Retail / DTC › Department Stores

Major retailers including Macy's, Signet Jewelers, and Ulta Beauty posted Q1 earnings, with Macy's highlighting its new AI shopping assistant and Ulta achieving double-digit ecommerce growth. For commerce teams, these results show AI integration and omnichannel strategy are becoming table-stakes for competitive growth in retail.

Jun 18, 2026View full article →
Retailers Embrace AI to Accelerate Customer ExperienceAI-generated

Estée Lauder Uses AI to Compress Beauty Innovation to 70 Hours

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Estée Lauder's Beauty Reimagined strategy pushes decision-making to local markets, treats TikTok and stores as one ecosystem, and uses AI to compress product innovation from 18-24 months to roughly 70 hours. For commerce practitioners, this signals that speed and local relevance—not just global brand equity—are now the competitive currency in prestige beauty.

Jun 18, 2026View full article →
Retailers Embrace AI to Accelerate Customer ExperienceAI-generated

John Lewis Pivots to AI Search and Expert Service Over Department Store Competition

Retail / DTC › Department Stores

John Lewis Managing Director Peter Ruis revealed at Shoptalk Europe 2026 that the retailer now competes with specialist brands, social platforms, AI search engines, and marketplaces rather than traditional department stores, responding with AI-powered discovery paired with human expertise. For commerce practitioners, this signals a fundamental shift in how established retailers must position themselves—combining algorithmic reach with irreplaceable human trust on high-stakes purchases.

Jun 18, 2026View full article →
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