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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI-Powered Order and Customer Service Automation

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI-Powered Order and Customer Service AutomationAI-generated

Salesforce shows AI agents handling complex order servicing in real time

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Salesforce outlined five scenarios where AI agents connected to live order data resolve customer issues—from tracking inquiries to returns and cancellations—without human handoff. For commerce teams, the implication is clear: AI-driven order support can cut contact center costs, reduce WISMO volume, and turn support interactions into cross-sell moments when properly integrated with order management systems.

Jul 1, 2026View full article →
AI-Powered Order and Customer Service AutomationAI-generated

OLLY builds agentic commerce foundation with Claude and practical SEO

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Jennifer Peters, Director of DTC and MarTech at OLLY (a Unilever supplement brand), shared her playbook for agentic commerce optimization on the Retailgentic podcast, focusing on catalog feeds, FAQ restructuring, and clean data architecture rather than AI hype. For commerce practitioners, her approach demonstrates that agentic readiness starts with fundamentals—schema cleanup, DAM integration, and treating the website as the authoritative source agents query first.

Jul 1, 2026View full article →
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