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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMERetailers Demand Measurable ROI From AI Investments

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Retailers Demand Measurable ROI From AI InvestmentsAI-generated

Pentland Brands Prioritizes ROI Over Tool Count in Retail AI

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters

Pentland Brands VP Ana Machado da Silva told Shoptalk Europe 2026 that retail AI success depends on business transformation discipline, strong data foundations, and measurable ROI—not the number of tools deployed. Commerce teams should align every AI initiative with clear commercial objectives and proven financial returns rather than chasing experimentation for its own sake.

Jul 8, 2026View full article →
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