Barbeques Galore scales from 1 to 70+ B2B dealers in 12 weeks after launching self-service portal on BigCommerce
Australia's leading grill retailer replaced a legacy B2B ordering system with BigCommerce B2B Edition in just 12 weeks, expanding its dealer network from one to more than 70 across Australia and New Zealand while enabling self-service quoting, invoicing, and ordering for trade buyers.
Background
Barbeques Galore's outdated B2B system created a high-friction ordering process that deterred dealers from using the digital channel. Manual workflows, lack of self-service quoting, and inability to handle complex order types (bulk, CSV-uploaded) meant the company was underutilizing its potential dealer network.
What Was Implemented
- BigCommerce B2B Edition with Amblique as implementation partner
- Self-service buyer portal with: order management, quote requests, CSV bulk ordering, invoice portal, ERP integration (automated invoice distribution and payment)
- Quick order pad for SKU-based bulk additions
- Centralized portal reconciling online and offline interactions
- Full implementation in 12 weeks
Results
Barbeques Galore expanded its active dealer network from 1 to more than 70 dealers across Australia and New Zealand within months of the self-service portal launch. The 12-week implementation timeline enabled rapid market activation. The platform removed manual ordering friction for trade buyers and streamlined invoice distribution through ERP integration.
Lessons
- Legacy B2B ordering systems create invisible ceilings on dealer network growth: dealers simply don't engage if the friction is too high
- Self-service quote and order management is the single most important feature for B2B digital channel adoption
- 12-week implementation timelines are achievable when a platform-first approach is used (B2B Edition) rather than custom development
- Integration with existing ERP is a prerequisite for dealer trust: buyers must see accurate inventory and pricing