McFadyen Digital · Case Studies
Real-world AI in Commerce
205 documented AI implementations across commerce — filterable by industry, value chain, technology, and outcome. Every entry is sourced and quantified where the data exists.
- 205
- Implementations
- 12
- Industries
- 16
- AI technologies
Amazon AWS cuts video accessibility cost with generative AI audio description system
Using Amazon Nova, Rekognition, and Polly, AWS engineers demonstrated an automated pipeline that generates narrated audio descriptions for video content—potentially replacing a process estimated at $25 per minute when done manually. Still an early experiment, not a production deployment.
Global gaming hardware leader cuts localization costs 57% and translates 140% more content with Milengo's AI workflow
A $1B+ gaming hardware manufacturer operating in 75 countries replaced a human-heavy translation workflow with Milengo's AI-enhanced machine translation engine and custom termbases in 15+ languages, achieving 57% cost savings while translating 140% more content within the same budget.
Indiana Pacers achieve 1.14% caption error rate with Azure AI live arena captioning
Pacers Sports & Entertainment built the NBA's first live in-arena captioning service using Azure AI Foundry, cutting speech-to-text error rates by 87% and reducing model training time from five days to two minutes.
Newell Brands produces creative campaigns 5x faster with Adobe Firefly Custom Models
Elmer's slime campaign assets that once took months to plan and shoot are now produced in days; Yankee Candle's European team generates dozens of design variations in seconds—all from a single AI-powered content supply chain.
InnoSearch AI launches accessible ecommerce portal for blind and low vision users, integrates with Be My Eyes
Launched in March 2024, InnoSearch built an AI-powered shopping portal giving blind and low vision users frictionless access to over 1 billion products across 500,000+ retailers. A strategic alliance with Be My Eyes, announced May 2025, expands the platform's reach to 800,000+ blind and low vision app users.
Muc-Off doubles purchases with Dragonfly AI heatmap-driven homepage redesign
Muc-Off, an online retailer of cleaning products for bikes and motorcycles, used Dragonfly AI's heatmap technology to identify where users were dropping off their homepage, repositioned key visual elements, and achieved a 106% increase in purchases.
Shopify merchants automate accessible, SEO-friendly product image alt text with AltText.ai
The AltText.ai app on Shopify's App Store generates descriptive, keyword-rich alt text for product images automatically on upload or update, helping merchants meet accessibility requirements and improve Google Image Search discoverability. No aggregate conversion metrics verified.
Coca-Cola fuels fan creativity with AI image generation in dual 2023 campaigns
In 2023, Coca-Cola deployed GPT-4 and DALL-E 2/3 across two generative AI campaigns—inviting global digital artists to co-create billboard art and letting consumers envision the world in the year 3000.
Sport Chek lifts transactions 7.3% by using AI predictive heatmaps to optimize free shipping banner visibility
Canada's largest sporting goods retailer used Attention Insight's AI-powered predictive attention tool — trained on millions of eye-tracking studies — to redesign their shopping cart page, nearly tripling the visibility of the free shipping banner and achieving a 7.3% increase in transactions with 99.5% statistical confidence.
Swiss Gear's A/B-tested product page simplification lifts conversions 52%—and 137% at peak
Working with optimization firm The Good, Swiss Gear reduced visual noise on product detail pages through structured A/B testing, achieving a 52% conversion lift under normal conditions and 137% during the holiday season.
UK health and beauty retailer lifts conversions 8.1% and adds $5M annual revenue with Evolv AI
An anonymous UK online health and beauty retailer deployed Evolv AI's computer vision and generative AI across homepage, product listing, and checkout pages, achieving an 8.1% conversion lift and $5 million in incremental annual revenue.
Harrods cuts cart abandonment 8% and rage clicks 50% by rewriting a single error message
Using Contentsquare's frustration-scoring and session-replay tools, Harrods' UX team discovered that a vague 'First name' field error was driving checkout abandonment—changing the copy reduced rage clicks by half and cart abandonment by 8%.
Australian fashion boutique Petal & Pup grows international sales to 20% of revenue after Shopify Plus localization
By localizing its ecommerce store on Shopify Plus — tailoring content and experience for New Zealand, UAE, Canada, and other markets — Brisbane-based Petal & Pup grew international sales to 20% of total revenue and now ships to more than 80 countries. Note: the book frames this as an AI localization example, but the primary source attributes success to Shopify Plus platform capabilities, not specifically AI tools.