Bloomreach has partnered with Databricks as an activation partner for Databricks CustomerLake, a new category called an Agentic CDP that embeds marketing and data capabilities directly into the Databricks platform (Bloomreach Blog). CustomerLake enables marketing and data teams to unify customer data, automate campaigns, and personalize experiences at scale without duplicating data or creating new silos (Bloomreach Blog).
Bloomreach's Loomi platform serves as the activation layer, executing CustomerLake's intelligence decisions across email, SMS, onsite, and in-app channels while managing consent, preferences, and frequency caps (Bloomreach Blog). Loomi processes 100M+ emails per day and maintains unified customer profiles enriched with behavioral and transactional signals updated in milliseconds (Bloomreach Blog). For commerce practitioners, this integration eliminates the traditional gap between customer intelligence and real-time execution, enabling continuous personalization that adapts to changing customer behavior and business priorities rather than relying on static, pre-planned campaigns (Bloomreach Blog).
The partnership creates a closed-loop system where Databricks handles data and decisioning while Loomi manages experience execution and activation, allowing brands to move from calendar-based campaign planning to always-on, customer-centric personalization across all channels (Bloomreach Blog).