Omio, a leading multimodal travel platform, has built one of the earliest conversational travel experiences powered by OpenAI models (OpenAI News). In 2023, the company launched a ChatGPT integration connecting travelers directly to live transportation inventory and pricing data across OpenAI News, enabling natural-language queries like "What's the fastest route from Rome to Florence?" rather than traditional search-based booking workflows.
Beyond customer-facing experiences, Omio has undergone an internal transformation to become AI-native. The company deployed ChatGPT and Codex across engineering and business functions, with every engineer now using Codex throughout the software development lifecycle (OpenAI News). This shift has dramatically compressed development timelines: OpenAI News. For commerce practitioners, this illustrates how conversational AI can serve as both a product strategy and an operating model, enabling faster experimentation and decision-making while maintaining human accountability.
Omio's approach reflects a broader shift in how AI reshapes commerce: from search-based interfaces to conversational systems grounded in real-world data and infrastructure. The company's leadership emphasizes treating AI as a business transformation initiative rather than a technology project, focusing on workflow redesign rather than simple automation.