Shopify has released its spring 2026 Editions with expanded agentic commerce features, AI-powered marketing autopilot, physical returns options, and integration of the Sidekick AI assistant into third-party apps (Practical Ecommerce). The Catalog API now supports sign-in with Shop for personalized results, Shop Pay has been extended to external sites, and merchants can see how their products perform on ChatGPT, Copilot, and similar platforms (Practical Ecommerce).
Adobe announced Brand Visibility, a tool for generative engine optimization that combines Adobe LLM Optimizer with Semrush's AI Optimization, allowing marketers to track how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI (Practical Ecommerce). Meanwhile, Adyen announced Adyen Agentic, a suite of modular APIs to sell through conversational AI platforms, introducing three layers—Agentic Feed, Agentic Cart, and Agentic Payments—that serve as a universal translator across agent platforms, protocols, and payment methods (Practical Ecommerce).
These releases reflect a broader shift toward embedding AI agents into core commerce infrastructure. Commerce practitioners now face a choice: adopt platform-native agentic tools or integrate third-party agents via APIs and protocols. The convergence of search visibility tracking, conversational commerce, and unified payment layers suggests that agentic commerce is moving from experimental to foundational across the industry.